In the dynamic world of social investments, where user-platform interaction plays a crucial role in the success of customer acquisition and retention, Finequities, a leading social investment app, faced the challenge of optimizing its onboarding process to enhance user experience. The solution came through an innovative collaboration with Bitext, a pioneer company in dialogue technologies and natural language processing, which introduced the Bitext Copilot, a proactive assistance tool designed to radically transform the way users interact with the Finequities platform.
The traditional onboarding process of Finequities, based on static forms, presented several challenges: it was cumbersome, not intuitive, and couldn’t handle complex requests or personalize the user experience. This resulted in a significant barrier to acquiring new users and negatively affected customer satisfaction.
Bitext introduced the Copilot, a natural language interface that replaces static forms with a conversational, proactive, and highly personalized user experience. This change not only simplified the onboarding process but also made it more interactive and capable of resolving queries in real time, offering significant advantages over traditional methods:
Implementation and Results
The integration of Bitext’s API enabled Finequities’ development team to fully customize the onboarding-specific Copilot in record time: just two weeks. This was made possible by direct access through a single API Key to GPT LLM, allowing for easy implementation of a frontend with dialogue management and access to onboarding-specific pre-trained models, an exclusive advantage of Bitext not available in APIs from competitors like OpenAI or Microsoft Azure Open AI.
In the following video, you can see Finequities Copilot in action during the onboarding process of a new user:
The collaboration between Finequities and Bitext has set a new standard in onboarding experience in the social investment industry. By replacing static forms with a proactive conversational interface, Finequities has not only improved the efficiency of the onboarding process but has also enriched the user experience, facilitating a clearer path to customer engagement and retention. This case study highlights the power of technological innovation applied to improving user interactions, marking a milestone in the evolution of platforms.